A common thread through all marketing. That was the goal that Markings had when they started the collaboration with Generaxion. A collaboration focused on updated branding, digital performance – and close communication from start to finish.
It’s all about data
Markings are specialists in industrial labeling, ensuring full traceability and increased efficiency in complex production environments. And putting dates on everything from dairy products to pump components.
Markings wanted a digital setup that brought their marketing initiatives together under a common and data-based strategy. A strategy that would not only spread the message about their services, processes and values – but also provide measurable and usable results.
The solution
To ensure optimal synergy in Markings’ digital setup, we created a cross-cutting digital strategy – with initiatives designed to play together and create results:
1/ Website
2/ Brand identity
3/ Google Ads
4/ SEO
5/ Project
management
Noticeable performance
The results of optimal digital marketing must be visible on the bottom line. The connected specialists from Generaxion have continuously analyzed and optimized Markings’ performance on Google Ads and SEO – to continuously ensure that the budget is set correctly.
+233%Impressions
+215%Clicks
-58%Cost per click
From Google Ads (compared to last year)
A new identity
In close and ongoing communication with Markings, Generaxion Creative Studio has created a new brand identity, with a modern and professional look. Optimized to strengthen the website, advertising and the physical expression.
The collaboration with Generaxion has been completely ahead of the curve – and pushed our boundaries. It has given us a common thread through our marketing and created coherence between our Nordic and Danish brands. And that’s what we want.
Gert Salzer (CEO, Markings)