Find the right keywords for your website

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With the right keywords you can increase the number of visitors to your website and catch the people who are looking for a specific service or product.

Close your eyes for a moment and imagine this: A potential customer has a desire to buy a product or service – which you have – and therefore turns to Google. In the search bar, the person types in a series of keywords that relate to the exact product or service that they are looking for. Your company does not appear in the search results. It should have, but due to ineffective keywords, it is nowhere to be found.

This shows the importance of using the right keywords. From here, the big question is: how do you find these keywords? We take a closer look at this and provide several tips that can make your work with SEO a little easier. Our goal is to bring you closer to your goal of finding the right keywords.

Tool to find the right keywords 

Today there are several good tools for identifying what people are searching for on Google. One of these tools is Google Keyword Planner. In addition, there is SEMrush and Ahrefs.

These tools give you valuable information about what people are searching for, how many searches are made per month – and thus how high the competition is – as well as suggestions for alternative keywords and phrases that can attract more visitors to your website. 

Especially the last part is important. Many get attached to and create texts based on keywords, which are very competitive. By using the tools above, you can use nearby words and phrases instead. These usually have fewer searches – but thus also less competition. You can use this to catch the visitors that your competitors miss.

Longtail – don’t miss the longer sentences 

An important detail in the work of finding the right keywords is also to make use of longer search phrases. Imagine that you sell running shoes – which is a highly competitive industry. You use the keyword running shoes as part of your strategy, but it generates an extremely large number of searches. Therefore, it is also difficult to rank high.

In such a situation, longer search phrases – a so-called longtail – can be a good alternative. An example of this could be the best running shoes for trails or ergonomic running shoes for long distances.

Don’t underestimate the longtail. There are fewer searches – but they are more specific, and this increases the chance of the most important thing: selling the running shoes you have in stock.

Related keywords and questions 

You must not forget related keywords when you want to catch the attention of new customers – they can be extremely effective.

Let’s stick with the running shoes example: if you search for ‘running shoes’ on Google, a box appears among the search results called Related to this search. Related searches on running shoes can be Terrain Running Shoes, Track Running Shoes, Cheap Running Shoes, Pink Running Shoes for Women and so on. These related keywords are perfect to use in your texts.

Among the search results, you will also find a box of questions, which are perfect when you want to find useful keywords. The box is called People also ask. The questions may be: Which running shoes are best for trail running? Which running shoes are suitable for the running track? What are the best running shoes?

You can use the questions as headings on your website – or as part of a series of questions in your FAQ. It can end up giving great results.

Search Intent

Google not only uses the keyword itself to rank results, but also the intent behind the keyword. Over the years, Google has become better at seeing through users’ so-called search intent, and that you most likely aren’t looking for the story behind pasta when you search for “spaghetti”.

The trick here is to optimize your site to account for these intentions. We have written more about this in this article.

What about your competitors? 

Also keep a close eye on your competitors. Which keywords do they use – and where and how do they use them on the website?

You may have missed an important keyword that your competitors have used on their website. By looking at their texts and content, you can get inspiration and ideas for how you can implement these keywords on your own website. In war, love and SEO, all tricks apply – right?

Give it time to work

Google Analytics is an invaluable tool to follow up on your work with SEO. With this, you can easily see exactly how your chosen keywords work in practice. How many visitors does each keyword/phrase bring to your website? Which ones work and which ones did not work at all?

Never be afraid to change strategy and direction if it turns out that your plan is not working as intended. Try new keywords and see if they generate more traffic. Having quick feet is an important part of SEO. Even so, it is important that you give your work time to work. Patience often pays off in the long run, but there is also a fine line. If you wait too long without seeing results, there will be wasted potential. Therefore, allow time before analyzing the results – but not too much.

Remember that keyword trends are constantly changing and that there are occasional changes to, for example, search engine algorithms. The fact that you rank highest today does not mean that you will be number one tomorrow. SEO and the work with keyword optimization are a process that performs best with continuity and continuous updates.

Which keywords are the best right now? Analyze and update your website periodically based on the information you receive. Keep the pot boiling.