AI is becoming a no-brainer… or is it?
As the days grow darker, shorter, and colder, AI once again seems to be having its moment — or at least it feels that way.
Let’s take a look:
Reddit takes the legal lead against AI scrapers, Instagram opens the door to competitor insights – and Meta turns up the power on AI as your new lead-generation superpower…
Instagram gives professionals the key to competitor insights
Instagram has added a new feature, Competitor Insights, to its professional dashboard – giving users yet another way to measure their account’s performance, provided they have a business or creator account.
You can now compare your account with up to 10 others, with data on posting frequency and follower growth offering a side-by-side view of your own results.
It’s an interesting addition to the performance landscape, though the comparison doesn’t provide clear, in-depth insights into your competitors’ overall performance.
We’ll be talking real value when the next update gives professional accounts access to CTR data – that would make it possible to identify what kind of content has the potential to drive conversions.
Source: Social Media Today
Reddit takes legal action against AI scrapers
With over 500 million monthly users worldwide, the community-driven platform Reddit plays a key role in the digital conversation. Its topic-based forums contain such vast amounts of knowledge and insight that Reddit has become one of the most commonly referenced sources for AI-generated answers.
That makes Reddit a goldmine for AI training – even when they haven’t consented to it. The platform is now suing several AI and scraping companies, accusing them of illegally collecting data (including through Google searches) to feed AI models.
In addition to financial compensation, Reddit is seeking a permanent injunction against several companies while hoping to set a stronger legal precedent for data protection and AI ethics.
Both LinkedIn and Meta have also filed lawsuits against scrapers.
Source: Social Media Today
Meta turns AI into your lead-generation superpower
Meta is giving its lead generation ads a major boost with Advantage+ Leads. The goal is to improve lead quality, reduce costs, and make lead generation more automated and efficient – especially in the post-holiday period, when competition tends to drop but opportunities remain high.
With AI-driven targeting, automation, and new verification tools for your campaigns, it’s now easier to reach real customers – enhancing both ROI and sales performance. The potential of this period can therefore be leveraged even further.
Meta has made its Advantage+ Leads campaign option globally available, enabling more marketers to harness the power of AI targeting.
New features include SMS and email verification to ensure higher-quality leads, as well as CRM integrations that send contact data directly into company systems.
All of this is designed to make AI the most effective lead engine in your marketing toolbox – and to reduce fake leads.
Source: Coinis
LinkedIn turns users into AI trainers
LinkedIn has long been the place to share knowledge – but now it’s also becoming a place to create it.
Traditionally, users have served primarily as data sources through their profiles, posts, and activity. Now, LinkedIn introduces a new initiative allowing members to actively participate in training its AI systems by contributing annotations and labeling data within their fields of expertise.
This approach aims to make AI training more accurate and relevant by drawing on authentic professional knowledge. However, LinkedIn will assess whether users are qualified to contribute their data – based on profile information and interviews – to ensure a proper match for each task.
It’s a strategic move that could improve the quality of LinkedIn’s AI models and strengthen user relationships. At the same time, it’s crucial that members understand how their activity (read: data) is being used in AI training.
Sources: Uk.pcmag
Coca-Cola blends tradition with technology – and AI takes the wheel
Coca-Cola has just launched its holiday campaign “Refresh Your Holidays”, featuring new spots and experiences that refresh the brand’s classic Christmas narrative. One of the new ads is an AI-optimized version of the iconic “Holidays Are Coming” commercial. The other is a 30-second TV spot titled “A Holiday Memory”, centered on nostalgic moments with family and festivities.
AI integration is no longer reserved for tech startups – large, established brands like Coca-Cola are setting the stage and using generative AI in their creative marketing, not just as a gimmick but as an active part of production and distribution.
Source: Marketing Dive